VIDEO

VIDEO, WORDS, DESIGN & PHOTOS BY R. GOVITZ

BEAVERTON SCHOOLS PROFILES AND PROMOTIONS (2022 - PRESENT)

Focusing on student acquisition and stakeholder trust, these videos are used sometimes in paid advertising, sometimes in free media, but always with allegiance to the communications plan.

BEAVERTON SCHOOLS BOND PROJECT (2021)
For Beaverton’s $12 million bond request, the jewel in the crown of my messaging efforts was The Chart, which contrasted the millage the district leveled (1.25 mills) versus the 11 closest surrounding districts (all levied more, sometimes by a factor of five). I created a set of videos drawing that contrast and trying to persuade voters that the needs weren’t sexy (furniture, HVAC, etc.), but they were profound and necessary.

CLARE-GLADWIN CAREER & TECHNICAL EDUCATION ‘CTE IN 3:33’ (2021)
With the pandemic throwing CTE recruitment at local high schools into disarray, I had to figure out how to reach students without person-to-person contact. I created a video for each of the ten CTE classes to show students what CTE is all about.

HARRISON COMMUNITY SCHOOLS BOND PROJECT (2017)
In promotion of Harrison’s $27 million bond proposal, I used a mix of short-but-striking videos to highlight specific issues (“Context”) and longer profiles that discussed one of the three legs of the campaign strategy (“Safety,” “Security,” “Opportunity”).

Most classrooms don't need a sump pump in the corner of the room. Promotional video for Harrison Community Schools' Step Up For Our Students bond campaign highlighting the need for improved infrastructure.

Promotional video for Harrison Community Schools' Step Up For Our Students bond campaign.

In the Open Classroom Concept, focus doesn't come easy. Promotional video for Harrison Community Schools' Step Up For Our Students bond campaign highlighting the need for traditional classrooms.

"We have to fix this." Promotional video for Harrison Community Schools' Step Up For Our Students bond campaign highlighting the need for improved safety.

"We have to make sure they're safe." Promotional video for Harrison Community Schools' Step Up For Our Students bond campaign highlighting the need for improved security.

If you're wondering why you should vote on Tuesday, there are 1,372 reasons. Promotional video for Harrison Community Schools' Step Up For Our Students bond campaign highlighting the students who would benefit.

"Your possibilities are endless." Promotional video for Harrison Community Schools' Step Up For Our Students bond campaign highlighting the need for improved educational opportunity.

CLARE-GLADWIN CAREER & TECHNICAL EDUCATION MILLAGE & PROGRAM PROMOTION (2016)
For the $19 million CTE Millage project, I used video to great effect to reach voters across five school districts in two counties, spotlighting various programs and student success stories. I then used the established norm to continue to educate the community about CTE’s vital role in local high school education.

Uploaded by Rusty Govitz on 2018-04-10.

The first year of CTE's Agricultural Science program is nearly complete. Our staff and students walk you through Year One and discuss some exciting accomplishments from yesterday and tomorrow.

Uploaded by Rusty Govitz on 2018-04-10.

Clare-Gladwin CTE Construction Trades hosted the annual regional building competition, taking on teams from several other schools and areas. The results? Teamwork, safety and fun.

Uploaded by Rusty Govitz on 2018-04-10.

Why it matters.

Uploaded by Rusty Govitz on 2018-01-12.

10 excellent CTE programs. 40 eager employers. 130 CTE students ready to impress. Put it all together and you've got the Second Annual CTE Reverse Job Fair.

IMPORTANT MISCELLANEA
Two pieces created for the local United Way campaign, a millage video for Farwell Area Schools and a very personal commemoration of each of my kids’ 18th birthdays.

2017-18 United Way of Clare & Gladwin Counties Campaign Video

One hundred seventy-nine seconds on why we all need United Way.

Uploaded by Rusty Govitz on 2018-05-24.